The story goes that a Danish goldsmith, Svend Nielsen, over thirty years ago in a Copenhagen cellar conceived a line of jewelery inspired by trolls, humanoid creatures who, according to Nordic mythology, live in forests. Kind of like elves, but very, very mischievous. Later her daughter Lise, together with her husband, Peter Aagaard, founded the Lise Aagaard Copenhagen, a jewelry company. From Denmark to the world: today the Trollbeads brand, where breads mean beads, and more generally the components of a jewel, are in more than 50 countries around the world. Including Italy: just in recent days Trollbeads inaugurated a new flagship store in the historic center of Rome. It is located in the central Via Margutta 83. Sixty square meters (which you see in the image) with the boundless Trollbeads collection displayed in more than 65 plexiglass showcases.
