Misis from Veneto to China: the prêt à porter jewels of the Vicenza maison arrive in the great Asian country. The opening of the first single-brand store in Shanghai is scheduled for May 20. Not only that, according to plans, there will be 40 in 24 months. The area of the most renowned shopping center in Shanghai, the Kerry Center, has been chosen for the first single-brand store. At VicenzaOro, the presentation of the exhibition format and details on the product being distributed is scheduled: it is centered on the transparency of crystals and plays of light, which draw attention to the colors and shapes of the jewels on display. The idea is that the jewel acts as a bridge to a concept that includes clothing, for a prêt à porter style accessible to all. Misis has a turnover of 5 million euros and 15 employees. The company is managed by the siblings Alberto and Claudia Piaserico, respectively in general management and creative direction. Among other things, Claudia Piaserico was elected president of the Goldsmiths Section of Confindustria Vicenza.
